What is Virtual Reality?
Virtual reality is primarily the computer-generated simulation of a three-dimensional image that can be interacted with in a seemingly real or physical way by a person using special electronic equipment with a screen inside fitted with sensors. Virtual reality environment can be captured using 360° stereoscopic spherical video and 360×360 surround sound from professional VR video cameras. Virtual Reality actually brings the user into the digital world by cutting off outside stimuli. In this way user is solely focusing on the digital content. Virtual reality shares some elements with “augmented reality” which is a type of virtual reality technology that blends what the user sees in their real surroundings with digital content generated by computer software.
What is Virtual Reality
There are many different types of virtual reality systems but they all share the same characteristics such as the ability to allow the person to view three-dimensional images. A virtual environment should provide the appropriate responses– in real time- as the person explores their surroundings. Virtual reality is the creation of a virtual environment presented to our senses in such a way that we experience it as if we were really there. It uses a host of technologies to achieve this goal and is a technically complex feat that has to account for our recognition.
How does Virtual Reality works ?
In July 2015, OnePlus became the first company to launch a product using virtual reality. Virtual reality is also called “virtual realities”, “immersive multimedia”, “artificial reality” or “computer-simulated reality”. Virtual reality refers to a specific type of reality emulation. Virtual reality technology is becoming cheaper and more widespread. There are extensive applications for Virtual reality which comprises Architecture, Sport, Medicine, Engineering, Arts, Heritage, Entertainment, Fashion, Scientific Visualization, Marketing, Archaeology, Programming languages, Telecommunications and many more.
Applications of Virtual reality in different fields:
VR is used in flight simulation for the Air Force where people are trained to be pilots. Types of Virtual Reality
Uses of Virtual Reality or VR Gears
- Medical personnel are able to train through VR to deal with a wider variety of injuries. The use of graphics, sound and input technology in video games can be incorporated into VR.
- Virtual reality technologies are also widely used in entertainment and have reflected in virtual reality simulators, VR amusements, VR game simulators, VR motion simulators. Virtual Reality Games being designed , Virtual reality movie boxes are also made
- The primary use of VR in a therapeutic role is its application to various forms of exposure therapy, including phobia treatments.
- Non-profit organizations such as Amnesty International, UNICEF and WWF have started using virtual reality to bring potential supporters closer to their work, effectively bringing distant social, political and environmental issues and projects to members of the public in immersive ways not possible with traditional media. Certain companies are using VR to target the fitness industry by using advanced gaming concepts from video games to distract from the tedium of exercise.
- Media companies such as Paramount Pictures and Disney have applied VR into marketing campaigns creating interactive forms of media.
- Virtual Reality has the potential to completely replace many forms of digital marketing. Marketing strategies in small and middle sized enterprises, ever more frequently include virtual reality in their ad concepts, POS material and budgets.
- Virtual Reality presents a unique opportunity for advertisers to reach a completely immersed audience.