What is social media and how does it work?

What is social media?

Social media primarily means websites and applications that enable users to create and share content or to participate in social networking.  It is a computer-mediated technology that allows to create and share information, ideas, career interests and other forms of expression via virtual communities and networks. The familiar features of social media are

  • Social media are interactive and Internet-based applications.
  • This is a User-generated content or User-created content. This is the lifeblood of social media organism. This includes text posts or comments,digital photos or videos, and data generated through all online interactions.
  • The users create service-specific profiles for the website or applications that are designed and maintained by the social media organization.
  • Social media clear the way for the development of online social networks by connecting a user’s profile with those of other individuals or groups.

What is Social Media and How does Social Media Works ?

Social media came into existence in 20th century. The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular, creating a social media sensation and it is still popular today. After the invention of blogging, social media began to blow up in popularity.

Social networking was born one day in 1971, when the first email was sent. The two computers were sitting right next to each other. The message said “qwertyuiop’. In 1978, the Bulletin Board System(BBS), was created. The BBS was the first system that lets users interact with one another through the internet. It was slow, but it was a good start. The major drawback was that only one user could log in at a time.

In 1994, the first social networking site was created. The name given was “Geocities”.  Geocities allowed the users to create and customize their own web sites, grouping them into different ‘cities’ based on the site’s content. The following year, another site named The Globe.com launched to public, giving users the ability to interact with people who have the same hobbies and interests, and to publish their own content.

Social media definition


SixDegrees.com is one of the earliest social networking sites, but did not gain much success. The idea is based on the theory that people are separated by no more than six degrees from one another. It also allowed users to create profiles, make groups, search and invite friends. What is Social Media Defination ? However, they encouraged members to invite more people to the site and had too many membership drives. Many people complained that the membership invitations were spam, filling up their websites with junk files. It was sold in 2001 for $125 million but was completely shut down from the then year itself.

Social media vary from paper-based and traditional electronic media such as radio and television including quality, frequency, usability, closeness, and stability. Social media operate in a dialogic transmission system which is a many sources to many receivers system whereas traditional media operates under a monologic transmission model which means a one source to many receivers way, such as a paper newspaper which is delivered to many subscribers. Social networking is a form of social media, used for either interactive, educational, informational or entertaining purposes. Social media comes in many forms, but all of them are related: blogs, forums, podcasts, photo sharing, social bookmarking, widgets, video and many.



SocialMedia types

How Social media works?

Social-networking sites also known as online social networks have shattered popularity recently. Sites like MySpace, Facebook and LinkedIn account for seven of the top 20 most visited web sites in the world. The most basic feature is the ability to create and share a personal profile. This profile page typically includes a photo, some basic personal information (name, age, sex, location) and extra space for listing your favorite bands, books, TV shows, movies, hobbies and Web sites. The most important feature of online social networks is the ability to find and make friends with other site members. These friends also appear as links on your profile page so visitors can easily browse your online friend network. Each online social network has different rules and methods for searching out and contacting potential friends. socialmedia working

Popular Social Media Sites:

Today there are tremendous variety of social networking sites.

Examples of Social Media :

Some of the most popular social media websites are Facebook and its related Facebook Messenger, Whatsapp, Tumblr, Instagram, Twitter, Baidu, Hike, LinkedIn, Gab, Google+, Youtube, Pinterest, Viber, Snapchat, Imo, Weibo and WeChat.

These social media websites have more than 100 million registered users.

A true fact is that over 60% of 13 to 17-year-olds have at least one profile on social media, with many spending more than two hours a day on social networking sites.

Types of Social Media

Few terms social media usually uses to describe social networking sites are

  1. Facebook – an online social networking site that allows users to create their personal profiles, share photos and videos, and communicate with other users.
  2. Twitter – an internet service that allows users to post “tweets” for their followers to see updates in real-time.
  3. LinkedIn – a networking website for the business community that allows users to create professional profiles, post resumes, and communicate with other professionals and job-seekers.
  4. Pinterest – an online community that allows users to display photos of items found on the web by “pinning” them and sharing ideas with others.
  5. Snapchat – an application(app) on mobile devices that allows users to send and share photos of themselves doing their daily activities.
  6.      Social media technologies take many different forms including blogs, business networks, enterprise social networks, forums, microblogs, products or services review, social bookmarking, social gaming, photo sharing video sharing, and virtual worlds.

Advantages of Social media

What is social media used for

Facebook came into the social networking scene a little bit later. It was launched in 2004, and the primary intention was to connect US college students. Facebook had first began with Mark Zuckerberg’s alma mater Harvard. At first it was exclusive, and you could only join in if you had been invited by a member of Facebook. The ‘exclusive’ feature proved to be a success, and in its first month, over half of the 19,500 Harvard students signed up. Two years later, the campus-only networking site became open to the public.  Now Facebook owes over 150 million members around the globe.fb

Benefits of Social Media :

Mobile use:

Mobile social media mentions the use of social media on mobile devices like smartphones and tablet pc’s. The  current trend for social networking websites, is to create mobile apps to give their users instant and real-time access from their device. With the introduction of various technologies in mobile networks, social networking has reached to an advance level over four generations.

As mobile web evolved from  mobile technologies and networks, to full mobile access to the Internet, the distinction changed to the following types:

–> Web based social networks being extended for mobile access through mobile browsers and smartphone apps

–> Native mobile social networks with dedicated focus on mobile use like mobile communication, location-based mobileUseservices and augmented reality, requiring mobile devices and technology.

Social Media Gaming and Benefits and How does Social media Works

However, mobile and web-based social networking systems often work symbiotically to spread content, increase accessibility and connect users. Mobile social networking sites allow users to create a profile that is used to send and receive messages via phone or computer and visit an online version of a mobile site. Group texter is focused on the ability to send short, text-based messages to a large group of people at one and the same time. Location-aware relies on “geotags” to provide location information about users and content. This allows users to tag particular locations with images and other information. These tags can be accessible by the users which are mapped on world map. Users create a profile and are matched with other profiles online. Some of these sites use radar to ping a user if there is a matching single profile within a certain distance. These sites are marked with serious security measures, so that no personal details are released without the user’s consent. The sites using Social networker try to use online social networking sites as closely as possible. Many of these sites use mobile portals of already existing and successful sites such as Facebook. They offer extensive number of functions including multimedia posts, photo sharing, and instant messaging. Most of these sites offer inexpensive international calling and texting facilities. Media share is an advanced version of the Group Texter. Instead of text messages, audio and video files are transmitted among the group, and are shared to the public. Most of them store media content online for easy storage and access. Social gaming is about connecting people through both multi-player games and competitive single-player games. Mobile devices are always increasing their capacity for graphics performance and computing power, making them capable gaming devices.


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